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Designing digital
experiences
with purpose.
I design thoughtful digital experiences for startups and growing brands — combining strategy, usability, and refined visual design into products people actually enjoy using.
Approach
I create digital experiences that make complex products feel simple, intuitive, and beautiful.
Every product carries a hidden complexity — competing user needs, business constraints, technical limits. My work is to translate that complexity into an interface that feels effortless. I move between research, structure, and visual craft, treating each as part of the same discipline rather than separate stages of a process.
Experience
- Beenco
- Sudofy
- Brand Ambitious
Education
- Masters in Computer Science
- Diploma in Designing
Selected Work
Projects & Case Studies
About
Designing with
clarity.
I'm Tooba Iftikhar, a UI/UX designer with four years of experience shaping digital products and interfaces — from early-stage startup dashboards to established platforms. My work sits at the intersection of user experience, visual systems, and product thinking.
I care about usability as much as I care about craft. A beautiful interface that confuses people has failed, a usable one that feels careless has also failed. Every project I take on is an attempt to hold both at once.
- Product Design
- UI/UX
- Web Design
- Mobile App Design
- Design Systems
- Visual Design
What I Do
Services
01
Product Design
SaaS · Dashboards · Web Apps · Mobile Apps · Design Systems
02
E-commerce
E-commerce UX · Amazon · Seller Platforms · Client Portals
03
Brand & Visual
Brand Identity · Illustration · Marketing Design
04
AI Creative
AI Visuals · UGC · Product Ads
Core Expertise
Skills & Tech
How I Work
Process
01
Discover
Understanding the product, audience, and goals.
02
Define
Structuring the experience and identifying opportunities.
03
Design
Creating wireframes, visual direction, and high-fidelity UI.
04
Deliver
Refining, testing, and preparing the final product.
Client Feedback
What Clients Say
★★★★★
Tooba is very smart in her field,She has an amazing expertise and she has done tasks before the given time.
★★★★★
Tooba's work is very creative, she gives great attention to clients requirement and produced exactly what was needed in reasonable time and cost. Good thing is, she also put her suggestions as well so the client may take better decision and get the best output.
★★★★★
Excellent Service! Well done tooba. thank you .. I am sure you would be kind with us in the future for any small work that we throw at you .. right? :) appreciate all your work and effort
★★★★★
Great Experience! I’m very satisfied with the work and would definitely recommend her.
★★★★★
Working with Tooba on the Cheeni desktop application was a great experience. From start to finish, everything was handled smoothly and professionally. She understood our requirements well, translated ideas into a strong user-friendly design, and consistently delivered high-quality work. Her attention to detail and design approach made a real difference to the final product.
★★★★★
Tooba you were one of the best UX designers I had the chance to have on my team. Technically very strong, with a great eye for design, but what I valued most was your proactivity, ownership and reliability. Whenever I delegated something to you, I was always completely relaxed because I knew it would be done properly, to a very high standard, and usually with very little supervision needed. That’s a huge quality to have.
★★★★★
From the very first step to the final delivery, everything was smooth, professional, and well-managed. Communication was clear, feedback was handled quickly, and the attention to detail throughout the process was impressive. The final work exceeded my expectations, and I’m very happy with the overall experience.
★★★★★
Tooba was a dedicated and hardworking UI/UX designer with a strong understanding of design principles and a genuine passion for learning and growth. I really appreciated her commitment, attention to detail, and willingness to take on new challenges. She brought a positive attitude to her work and was always eager to improve. I’m confident she has a bright future ahead in UI/UX design and highly recommend her.
Start a Project
Let's create
something
meaningful.
Have a product, website, or idea that needs thoughtful design?
Start a Project →